Our vision

Inbound

Working with our strategic partners as a gateway for Chinese businesses entering the UK market, by providing them with one-stop business support.

Outbound

A regional hub that provides support to local businesses that are already dealing with China and that want to explore opportunities in the Chinese market.

A GATEWAY FOR CHINESE AND UK BUSINESS

A ONE STOP SHOP FOR ALL THINGS CHINA

Our services

Our partners and stakeholders


Sheffield already has a successful relationship with China, whether that be through investment and trade or the students at our universities but we need to grow that relationship significantly – and fast.

Five forward looking institutions in the city - New Era Development, Sheffield Hallam University, The University of Sheffield, Sheffield City Council and Sheffield Chamber of Commerce (representing the private sector) - have come together in a revolutionary partnership to deliver the unique China-UK Business Incubator (CUBI). CUBI will lead the growth of Sheffield’s relationship with China!


Our partners